The Dharampal Satyapal (DS) Group, a multi-business conglomerate with a strong Indian and international footprint, has been a testament to entrepreneurial success since its inception in 1929. Blending a remarkable history with visionary growth, the Group has remained steadfast in its commitment to creating premium quality products and building successful brands across various categories. Among its many achievements, the launch and evolution of Catch Salts & Spices stands out as a revolutionary milestone in the condiment industry.
The Birth of Innovation
Catch Spices entered the Indian market by launching a path-breaking tabletop salt and pepper dispenser in 1987. This innovative product was designed to address a common issue faced by Indian households: in a tropical country like India, salt often forms lumps when exposed to moisture. The unique high-impact polystyrene (HIPS) container of the Catch dispenser kept the spices moisture-free, ensuring a free flow of seasoning. This sophisticated and convenient approach to tabletop condiments marked the beginning of Catch’s journey to transform the culinary landscape.
Expanding the Horizons of Flavour
Following the success of the initial salt and pepper dispensers, Catch expanded its product range to include a diverse array of spices and seasonings. In 1991, the brand introduced Catch Spices, which quickly became synonymous with quality and innovation. Over the years, Catch has continued to innovate and adapt, bringing traditional flavours and modern convenience to Indian kitchens.
Catch Spices now offers a desirable range of pure, whole, and blended pasted and spice sprinklers, covering eight categories with more than 131 variants and 263 SKUs. Catch covers the entire spectrum of home and professional cooking in India, from pure spices to whole ones, sprinklers, and blended spices. Each product is rich in aroma and freshness, adhering to the highest quality standards through meticulous processes of production, packaging, and delivery.
The Evolution of Catch Masala
The journey of Catch Masala is a testament to the brand’s commitment to innovation and consumer satisfaction. Catch Masala products are crafted with the finest ingredients, ensuring that every sprinkle delivers the exotic aromas and essential flavours that elevate culinary masterpieces. The brand’s range of spice blends includes traditional favourites like garam masala, chaat masala, and kitchen king masala, as well as unique blends that cater to contemporary tastes.
Catch Masala’s evolution is marked by its continuous adaptation to consumer preferences and its dedication to enhancing the cooking experience. The brand’s innovative packaging solutions, such as easy-to-use sprinklers and moisture-resistant containers, have made it a household name in India. Catch Masala has revolutionised how people use spices in everyday cooking by providing convenient and high-quality seasoning options.
State-of-the-Art Manufacturing and Quality Assurance
The success of Catch Spices can be attributed to the DS Group’s unwavering commitment to quality and innovation. DS Spiceco, the division responsible for Catch products, operates state-of-the-art manufacturing facilities equipped with the best-in-class automated machines. These facilities ensure precise and efficient production processes, while in-house R&D constantly works towards developing novel formulations to meet customer needs and expectations.
The internal quality assurance department of DS Spiceco ensures that every product meets stringent quality standards. This dedication to quality has earned Catch Spices a strong presence in more than half a million retail outlets, modern retail stores, and e-commerce platforms across the country.
A Legacy of Social Responsibility
DS Spiceco’s commitment to quality and innovation extends beyond its products to its corporate social responsibility (CSR) initiatives. The company’s CSR projects focus on education, facilitating the acquisition of knowledge, skills, values, and personal development for socio-economic prosperity. DS Spiceco aims to build a sustainable future for communities by emphasising participatory development and holistic learning models.
Final Word
The tabletop revolution sparked by Catch’s innovative condiment dispensers in 1987 has significantly transformed the Indian culinary landscape. The brand has continuously adapted and innovated to meet consumer needs, from its groundbreaking salt and pepper dispensers to its wide range of Catch Masala products. Today, Catch Spices is synonymous with quality, innovation, and convenience, making it a beloved and trusted name in Indian households.
As Catch continues to evolve and expand its product offerings, it remains committed to delivering the finest spices and seasonings that enrich culinary experiences. The legacy of Catch Masala is a testament to the DS Group‘s core principles of innovation, excellence, and an unwavering dedication to its customers. With nearly three decades of presence in the industry, Catch Spices is a symbol of quality and tradition, revolutionising how spices are used in kitchens across India.
